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Unit of Study BUSN5010 - Marketing and Sales Strategies for Small Businesses (2026)

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Unit Snapshot

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Unit description

Presents a range of concepts, frameworks, and models, critical to crafting and executing effective marketing and sales strategies for small business. Through project-based learning, students will develop strategies, especially digital marketing, with a creative and strategic posture – driving continuing success for the business. 

Unit content

1. Marketing and Sales Foundations

2. Target Audience and Unique Selling Proposition (USP)

3. Marketing Mix

4. Digital Marketing Channels and Content

5. Digital Marketing Strategies for Small Business

6. Aligning Marketing and Sales

Availabilities

Location Domestic International
Online
Term2
Term2

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

cultivate marketing and sales knowledge in a small business context

develop and apply key concepts of marketing strategy design and implementation, with a focus on digital marketing, to address the unique challenges of small businesses.

Prescribed learning resources

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Prescribed Resources/Equipment
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Prescribed Learning Resources may change in future Teaching Periods.