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Unit of Study BUSN5005 - Management Communication (Online) (2021)

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Unit Snapshot

  • Enrolment information

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Unit description

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content

Topics

1. Communication theories and concepts

  • The communication process
  • Communication strategies, styles and choices

2. Managing the writing process

  • Business versus academic writing
  • Academic integrity, literacy and referencing

3. Writing in genres (Part 1): Persuasion and critical analysis

  • Persuasive writing techniques
  • Position arguments
  • Support claims with reasons

4. Writing in genres (Part 2): Case study and reports

  • Elements of a case study
  • Draw conclusions from observed facts
  • Elements of a report

5. Communicating among people (Part 1)

  • Interpersonal communication
  • Group communication
  • Oral presentations: preparing to speak

6. Communicating among people (Part 2)

  • Communicating in a diverse world
  • Communicating across cultures
  • Communication and sustainability

Availabilities

Location Domestic International
SCU Online
Study Period1,5
Study Period1,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Identify different forms and theories of management communication

Apply skills to manage the writing process

Apply principles of academic integrity and literacy

Write clear and concise business documents

Apply effective communication skills, both individually and in diverse groups.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.