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Unit of Study BUSN5003 - Management Communication (2021)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Introduces students to key theories and concepts in management communication. Develops students’ skills to become effective business and academic communicators, writers and speakers. Students will learn to prepare clear and powerful messages, both individually and in groups. Students will learn strategies which will help them plan, write, revise and edit business documents. Through this process, students will also develop an understanding of, and skills in, the principles of academic integrity and academic writing.

Unit content

  1. The purpose of communication
  2. Credibility as a communicator
  3. Managing the writing process: Part 1
  4. Managing the writing process: Part 2 
  5. Writing styles: Persuasion and argumentative writing
  6. Writing styles: Analysis and reflection
  7. Communication among people: A digitally integrated world
  8. Communication among people: Corporate communications
  9. Communication among people: Communicate across culture
  10. Communication among people: Oral presentations

Availabilities

Location Domestic International
Gold Coast
Session1
Session1
Melbourne N/A
Session1,2,3
Online
Session1,2,3
Session1,2,3
Perth N/A
Session1,2,3
Sydney N/A
Session1,2,3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Identify different forms and theories of management communication

Apply skills to manage the writing process

Apply principles of academic integrity and academic literacy

Write clear and concise business documents

Apply effective communication skills, both individually and in diverse groups

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.