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Unit of Study BUSN3004 - International Business (2025)

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Unit Snapshot

Unit description

Introduces the contemporary global business environment, specifically, the opportunities and challenges international business managers need to navigate on a daily basis. This unit provides the knowledge and skills required to assess the ever-changing global business landscape, identify new markets, select the most appropriate market entry mode, and design sound international, marketing, and staffing strategies to compete, survive and grow international businesses in the twenty-first century.

Unit content

Module 1: The global business environment

Module 2: Regional economic integration and government intervention

Module 3: Culture, ethics and social responsibility 

Module 4: Country risks and emerging markets

Module 5: Assessing market opportunities and entry strategies

Module 6: Global marketing and human resource strategies

Availabilities

Location Domestic International
China - TUST N/A
Dual Term4
Gold Coast
Term2
Term4
Melbourne N/A
Term4
Online
Term2,4
N/A
Papua New Guinea - IBSU Port Moresby N/A
Term2
Perth N/A
Term4
Sydney N/A
Term4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

summarise the global business environment and the risks it involves

assess the ethical challenges and social responsibility of global businesses

analyse global opportunities and identify the markets with the greatest potential

recommend strategies for global businesses to navigate complex business environments.

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.