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Unit of Study BUSN3004 - International Business (2021)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

International Business considers the objectives and strategies of international business. It includes the various challenges of operating in a global environment, including cultural, economic, and operational aspects. This unit exposes students to the potential, practice and pitfalls inherent in international business. Analyses strategies and structures for foreign market entry and participation, develops an understanding of the economics and politics of international trade and displays an awareness of global monetary factors including foreign exchange.

Unit content

Topic 1 Globalisation of markets 
Topic 2 International trade theories and government intervention 
Topic 3 Integration of global markets 
Topic 4 The cultural environment of international business 
Topic 5 Political economies and business ethics 
Topic 6 Understanding emerging markets 
Topic 7 The international monetary and financial environment 
Topic 8 Assessing global opportunities 
Topic 9 Entering foreign markets 
Topic 10 Strategy and structure in international business 
Topic 11 Marketing strategies for international business 
Topic 12 International human resource management

Availabilities

Location Domestic International
China - TUST N/A
Session2,3
Melbourne N/A
Session2
Online
Session2,3
Session2,3
Perth N/A
Session2
Sydney N/A
Session2

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

examine how the international environment impacts upon international business decisions

make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry

analyse the impact of culture on international business

evaluate factors which contribute to the diversity and complexity of the international business environment

discuss the economics and politics of international trade.

Prescribed learning resources

Prescribed Texts
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Prescribed Texts
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Prescribed Learning Resources may change in future Teaching Periods.