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Unit of Study BUSN2009 - The Founder's Journey (2021)

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Unit Snapshot

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Unit description

Critically analyses the role of the founder from business startup to maturity. Students explore the evolution of the startup process and build their entrepreneurial knowledge across various contexts of leadership, building teams, managing external stakeholders, executing strategy and financing.  

Unit content

PART ONE: Starting a Business

Topic 1a: The Startup Process (A walk through the contemporary approach to starting a business)

Topic 1b:  Understanding Entrepreneurs (An enquiry into the traits and behaviours of an entrepreneur)

Topic 2a: Founders in profile (a look at entrepreneurs in profile about the above weeks)

Topic 2b: Do you really want to do this?

 

PART TWO: Evolution through the startup process

Topic 3a: Leadership through the startup process (maintaining motivation in uncertain early stage)

Topic 3b: Organisation design through the startup process: Building Startup teams (internal) (co-founders and first 5)

Topic 4a: Managing external stakeholders (boards, funders, customers)

Topic 4b: Strategy and execution in startups vs mature companies (searching for a business model versus executing one effectively)

 

PART 3: Letting go and exit

Topic 5a:  Finance through the startup process

Topic 5b: Leadership from startup to maturity

Topic 6a: Letting go (Founder transition away from business)

Topic 6b: Self-awareness and reflection: Where to from here? (awareness work about students’ capabilities and what that means for future entrepreneurial pursuit)

 

Availabilities

Not currently available in 2021

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Demonstrate a critical understanding of the startup evolution and role of the entrepreneur in searching for a viable business model

Develop awareness and understanding of the multiple functions of the business startup to maturity process

Understanding the role of communication, teamwork and stakeholder engagement in building a successful business