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Unit of Study BUSN2004 - Activation (2021)

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Unit Snapshot

  • Enrolment information

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Unit description

Activation is where you will learn how to bring your product idea to life. Over 12 weeks you will be introduced to concepts and tactics to translate your vision into a minimum viable product that you can share with the world. From articulating a business model to identifying network effects and developing a mindset of rapid learning, this unit will expose you to how world-class entrepreneurs take their ideas to build great companies.

Unit content

Topics:

  1. Case Study — Review examples
  2. Customer Personas
  3. Value Proposition
  4. Building Business Models
  5. Minimum Viable Product
  6. Business Model Analysis
  7. Costs and Budgeting
  8. Value Capture
  9. Social Enterprise
  10. Triple Bottom Line
  11. Preparing a presentation
  12. Pitching

 

 

Availabilities

Not currently available in 2021

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Analyse skill sets and capabilities to build a minimum viable product.

Design your customer persona/s and business model.

Create a narrative via the business model elements to communicate your idea.