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Unit of Study BUSN2003 - Intrapreneurship (2021)

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Unit Snapshot

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Unit description

Explores the role of intrapreneurship within organisations including the motivations, systems and cultures that support those roles. Students will understand the challenges faced by intrapreneurs in driving innovation within legacy organisations and how they can overcome them. Tools will be used to support the application of concepts that help deliver successful execution.

Unit content

Topic 1a: What is intrapreneurship?

Topic 1b: Why are intrapreneurships vital to todays business landscape?

Topic 2a: Customer challenges - personalisation

Topic 2b: Resource challenges - capital and talent

Topic 3a: Business process challenges - service economy

Topic 3b: People challenges - engagement

Topic 4a: Technology challenges - systems and tools

Topic 4b: Customer problems

Topic 5a: Unique value proposition

Topic 5b: Business casing

Topic 6: Execution

 

Availabilities

Not currently available in 2021

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Understand the role and importance of intrapreneurship within a company or organisation

identify challenge frameworks faced by intrapreneurs when driving innovation within organisations

Apply the theory and frameworks developed in the subject to analyse and appraise a specific organisational problem