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Unit of Study BUSN1005 - Ideation (2021)

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Unit Snapshot

  • Enrolment information

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Unit description

Embracing novelty implies comfort with uncertainty and the courage to explore creative paths in situations where detailed roadmaps are not available. This unit will equip students with the insight and confidence to create novelty in any organisational context. Creating something “new” implies a comparison to something that already exists. Understanding the context within which new ideas are expected to take hold is an essential starting point for discovering insights into the elements where customer needs are poorly or not at all addressed. The discovery process (Opportunity identification, Imagining solutions, Explore your opportunity, and Evaluating your solutions) in this unit relies on a framework that moves from “research” (context) to “ideate” (possibilities) to “test” (concepts) to “market” (launch). Overall, students will learn how to apply design thinking principles and ultimately turn problems into real-world opportunities.  

Unit content

Topic 1: Opportunity identification

Topic 2: Problem articulation and reframing problems into opportunities

Topic 3: Putting the opportunity into context defining boundaries

Topic 4: Understanding the role of empathy and insight into opportunity development

Topic 5: Understanding barriers to potential opportunities i.e. competitive landscapes, technology forecasting

Topic 7: The role of inspiration and stakeholders in imagining solutions

Topic 8: Mind mapping, storyboarding and visualisations to communicate problems and opportunities

Topic 9: Rapid ideation techniques

Topic 10: Effective evaluation of solutions

Availabilities

Not currently available in 2021

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Articulate, investigate and reframe “problems” into “opportunities”

Explain the importance of understanding the context for identifying and developing opportunities

Develop solutions through the creative process of ideation

Apply design thinking principles in practice

Evaluate potential solutions, justifying the methods or processes used to reach them