Back to Find Units Page

Unit of Study BUSN1004 - Starting a Business (2027)

Show me unit information for year

Unit Snapshot

  • Enrolment information

    N/A

Unit description

Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.

Unit content

Module 1: Business start-up: A strategic focus
Module 2: Customer-focusing the business: A marketing focus
Module 3: Get the right people: A people focus
Module 4: Manage your money: A financial focus
Module 5: Sustaining the business: A responsible business focus
Module 6: Making it all happen: A technology focus

Availabilities

Not currently available in 2027

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

analyse the components of a business case and develop a strategic plan for a new business

apply basic accounting principles to construct financial statements for a business

describe the role of communication, data and information systems in starting a business