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Unit of Study BUSN1004 - Starting a Business (2025)

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Unit Snapshot

Unit description

Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.

Unit content

Module 1: Business start-up: A strategic focus
Module 2: Customer-focusing the business: A marketing focus
Module 3: Get the right people: A people focus
Module 4: Manage your money: A financial focus
Module 5: Sustaining the business: A responsible business focus
Module 6: Making it all happen: A technology focus

Availabilities

Location Domestic International
Gold Coast
Term1,3,5
Term1,3,5
Melbourne N/A
Term1,3,5
Online
Term1,3,5
Term1
Papua New Guinea - IBSU Port Moresby N/A
Term1,3
Perth N/A
Term1,3,5
Sydney N/A
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate a critical understanding of building business case and strategic plan for a new business

demonstrate an ability to develop financial models and balance sheets

describe the role of communication, data and information systems in starting a business

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.