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Unit of Study BUS00913 - Business Research Methods (2017)

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Unit Snapshot

  • Enrolment information

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Unit description

Develops the student’s understanding of business and social science research methods. It examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project.

Unit content

Topic 1:    The research process
Topic 2:    Initiating a research project
Topic 3:    The literature review: Purpose and process
Topic 4:    Designing a research project: The influence of research paradigms
Topic 5:    Designing a research project: Choosing a research design
Topic 6:    Quantitative research methods
Topic 7:    Qualitative research methods
Topic 8:    Designing a research project: The role of human ethics
Topic 9:    Sampling: Principles and practices
Topic 10:  Introduction to quantitative data analysis
Topic 11:  Introduction to qualitative data analysis
Topic 12:  Reporting research: Written and oral approaches

Availabilities

Location Domestic International
Melbourne - The Hotel School Session 2 Session 2
Online Session 2 Session 2
Sydney - The Hotel School Session 2 Session 2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 develop and apply knowledge of the research process
2 formulate a suitable research aim and associated research objectives for an independent scholarly inquiry
3 evaluate critically the research of others
4 apply knowledge of basic qualitative and quantitative methods and analysis
5 prepare a detailed and well-justified research proposal

On completion of this unit, students should be able to:

  1. develop and apply knowledge of the research process
    • GA3:
  2. formulate a suitable research aim and associated research objectives for an independent scholarly inquiry
    • GA2:
  3. evaluate critically the research of others
    • GA7:
  4. apply knowledge of basic qualitative and quantitative methods and analysis
    • GA3:
  5. prepare a detailed and well-justified research proposal
    • GA2:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.