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Unit of Study AAD72212 - Communication Design (2019)

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Unit Snapshot

  • Pre-requisites

    <96> credit points in any SCU unit

  • Enrolment information

    A minimum 80% attendance record for all scheduled classes is required to qualify for a passing grade.

Unit description

Exploring the multi-disciplinary nature of communication design, this unit introduces design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed.

Unit content

  • Design problem solving
  • Terminology specific to communication design, typography and digital media
  • Fundamental elements and principles of basic typesetting and type design
  • Historical and aesthetic parallels between design and art
  • Creative drawing practice as a means of visual thinking
  • Making, typography and digital imaging and time-based media

Availabilities

Location Domestic International
Lismore Session 1 Session 1

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
2 Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
3 Recognise and use terminology specific to communication design, typography and digital media
4 Understand and apply the fundamental elements and principles of basic typesetting and type design
5 explore experimental typography
6 use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language

On completion of this unit, students should be able to:

  1. Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
    • GA5:
  2. Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
    • GA4:
  3. Recognise and use terminology specific to communication design, typography and digital media
    • GA6:
  4. Understand and apply the fundamental elements and principles of basic typesetting and type design
    • GA4:
  5. explore experimental typography
    • GA5:
  6. use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.