Course summary

Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.

This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.

You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.

Digital media specialists work in fields such as film, television and radio, newspapers and magazines, online media, graphic design, marketing, advertising and public relations.

Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students. Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.

Students in this degree will learn the core skills required for a future in the digital media industries of today:

  • Visual communication and design
  • Digital video production and storytelling
  • Journalism and news writing
  • Media theory and analysis.

In addition, you may choose choose four-unit minors in:

  • Digital Design
  • Journalism
  • Screen Media
  • Digital Marketing
  • Music and Technology
  • Writing
  • Visual Culture.

Please note only the Screen Media minor is available at the Coomera campus.

A wide range of elective units is available from across the University.

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Analyse, interpret and evaluate issues, texts, sources and problems through creative, critical and reflective thinking in Australian and global media contexts.

Creativity

Conceptualise, initiate, develop, deliver and promote industry-standard outcomes across a range of traditional and emerging media forms.

Ethical practice

Apply an understanding of ethical values and practices to media production and analysis, and professional practice.

Knowledge of a discipline

Demonstrate a broad, integrated command of knowledge of media industries, theories and practices in Australian and global contexts

Lifelong learning

Work independently and collaboratively on media projects in response to project demands.

Demonstrate the ability to self-direct and evaluate their own learning, and make a confident transition to professional life.

Communication and social skills

Demonstrate the ability to communicate and collaborate with individuals, and within teams, in professional media and community settings.

Cultural competence

Demonstrate awareness of diverse cultural and Indigenous perspectives in professional practice.

This course includes a compulsory 100-hour professional placement that allows you to gain invaluable workplace experience across the media and communications spectrum: at radio or television stations, in newspapers and publishing houses, on film shoots, at film festivals or in graphic design or post-production companies. 


Course overview

Course code

3007084

Course abbreviation

BDigMedCom

Credit points

288

Equivalent units

24

Domestic duration

3 years full-time; 6 years part-time

International duration

3 years full-time

Availability details

Domestic

Location Session UAC code QTAC code
Lismore 1 N/A N/A
Online 1 N/A N/A

Domestic fees

Commonwealth supported


International

Location Session Annual Fees CRICOS
Lismore 1 $26,800 ($3,350 per unit) 091527D
Online 2 N/A N/A

Course requirements

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

  1. To be eligible for the award Bachelor of Digital Media and Communications degree a candidate shall successfully complete not less than twenty-four (24) units (288 credit points) comprising:
    1. all units listed in Part A; and
    2. three four (4) unit minors listed in Part B; OR
    3. two four (4) unit minors listed in Part B and four (4) elective units; OR
    4. one four (4) unit minor listed in Part B and eight (8) elective units
    5. elective units are any university-wide undergraduate unit.
    6. students must complete no more than ten (10) units at Introductory level and no less than six (6) units at Advanced level
  2. To be eligible for the award of the Associate Degree of Digital Media and Communications a candidate shall successfully complete not less than sixteen (16) units (162 credit points) comprising:
    1. twelve (12) units from Part A or Part B and
    2. four (4) elective units.
  3. A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Associate Degree of Digital Media and Communications may elect to be awarded the Associate Degree of Digital Media and Communications following withdrawal from the Bachelor of Digital Media and Communications degree.
  4. To be eligible for the award of Diploma of Digital Media and Communications a candidate shall successfully complete not less than eight (8) units (96 credit points) comprising any unit from Parts A or B.
  5. A candidate who, while enrolled in the Bachelor of Digital Media and Communications, has completed the requirements for the Diploma of Digital Media and Communications may elect to be awarded the Diploma of Digital Media and Communications following withdrawal from the Bachelor of Digital Media and Communications degree.

Schedule of units

Title Level of learning Note

Part A

COM00439 - Media Studies Introductory
CUL00210 - Australia, Asia and the World Introductory
COM00471 - Professional Placement Advanced
COM10110 - Visual Communication and Design Introductory
COM10295 - Written Communication Introductory
COM10628 - Media Project Advanced
COM10627 - Digital Media Practices Introductory
HUM71005 - Aboriginal Cultural Strengths Introductory
COM10112 - Essential Screen Skills Intermediate
COM00481 - Journalism in the Digital Age Intermediate
AAD71104 - Photography and Digital Imaging Introductory
COM73001 - Cyborg, Virus, Algorithm: Concepts for Media Practice Advanced

Part B Minors


Course progressions

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment

Title Level of learning Note
Part-time students should complete the first two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1 and so on.
Year 1, Session 1
COM10295 - Written Communication Introductory
COM00439 - Theory in Practice: Issues in Media Studies Introductory
COM10110 - Visual Communication and Design Introductory
CUL00210 - Australia, Asia and the World Introductory
Year 1, Session 2
COM10627 - Telling Tales: Introduction to Digital Storytelling Introductory
COM00481 - The Fourth Estate: News Journalism Intermediate
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 2, Session 1
COM10112 - From Page to Production: Essential Screen Skills Intermediate
AAD71104 - Photography and Digital Imaging Introductory Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 2, Session 2
HUM71005 - Aboriginal Cultural Strengths Introductory Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 3, Session 1
COM73001 - Cyborg, Virus, Algorithm: Concepts for Media Practice Advanced
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 3, Session 2
COM10628 - To Be Continued: Media Project Advanced
COM00471 - Professional Placement Advanced
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1

Title Level of learning Note
Part-time students should complete the first two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2 and so on.
Year 1, Session 2
COM10295 - Written Communication Introductory
COM10627 - Telling Tales: Introduction to Digital Storytelling Introductory
COM00481 - The Fourth Estate: News Journalism Intermediate
Minor unit OR elective Note 1 Note 1
Year 2, Session 1
COM00439 - Theory in Practice: Issues in Media Studies Introductory
COM10110 - Visual Communication and Design Introductory
CUL00210 - Australia, Asia and the World Introductory
AAD71104 - Photography and Digital Imaging Introductory
Year 2, Session 2
HUM71005 - Aboriginal Cultural Strengths Introductory Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 3, Session 1
COM10112 - From Page to Production: Essential Screen Skills Intermediate
COM73001 - Cyborg, Virus, Algorithm: Concepts for Media Practice Advanced
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 3, Session 2
COM10628 - To Be Continued: Media Project Advanced
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1
Year 4, Session 1
COM00471 - Professional Placement Advanced
Minor unit OR elective
Minor unit OR elective Note 1 Note 1
Minor unit OR elective Note 1 Note 1

Notes

Note 1: Students must complete at least one Part B Minor. Students can complete a maximum of 8 electives.