Course summary

Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.

This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.

You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.

Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students. Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.

Content is key and as creators of content, digital media specialists are in strong demand for communication and marketing roles across Australia.

This course prepares you to tell the stories that matter, while you develop the creative and production skills you need to forge a career in today’s fast-paced media environments.

You’ll develop skills in writing, production, visual and research skills, and gain access to work experience opportunities and networks of industry professionals across the media and communications spectrum.

Southern Cross University is proud to partner with Australia’s premier regional industry association Screenworks to provide mentoring and internship opportunities for our creative arts students. Students have the opportunity to learn from screen industry leaders, building the knowledge and networks they need for successful creative careers.

Students in this degree will learn the core skills required for a future in the digital media industries of today:

  • Visual communication and design
  • Digital video production and storytelling
  • Journalism and news writing
  • Media theory and analysis.

Course Learning Outcome

Analyse, interpret and evaluate issues, texts, sources and problems through creative, critical and reflective thinking in Australian and global media contexts.

Conceptualise, initiate, develop, deliver and promote industry-standard outcomes across a range of traditional and emerging media forms.

Apply an understanding of ethical values and practices to media production and analysis, and professional practice.

Demonstrate a broad, integrated command of knowledge of media industries, theories and practices in Australian and global contexts

Work independently and collaboratively on media projects in response to project demands.

Demonstrate the ability to self-direct and evaluate their own learning, and make a confident transition to professional life.

Demonstrate the ability to communicate and collaborate with individuals, and within teams, in professional media and community settings.

Demonstrate awareness of diverse cultural and Indigenous perspectives in professional practice.

This course includes a compulsory 100-hour professional placement that allows you to gain invaluable workplace experience across the media and communications spectrum: at radio or television stations, in newspapers and publishing houses, on film shoots, at film festivals or in graphic design or post-production companies. 


Course overview

Course code

3007084

Course abbreviation

BDigMed

Credit points

288

Equivalent units

24

Duration

3 years full-time; 6 years part-time

Duration

3 years full-time

Availability details

Domestic

Location Teaching period UAC code QTAC code
Coomera Session 1 N/A N/A
Lismore Session 1 N/A N/A
Online Session 1 N/A N/A

Fee information

Commonwealth supported


International

Location Teaching period Annual Fees CRICOS
Coomera Session 1 $26,800 ($3,350 per unit) 102203G
Lismore Session 1 $26,800 ($3,350 per unit) 102203G
Online Session 1 N/A N/A

Course requirements

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

To be eligible to receive the Bachelor of Digital Media, students must complete the equivalent of 24 units (288 credit points) comprising:

  • 20 core units (240 credit points), and
  • 4 equivalent elective units (48 credit points), or
  • one shared minor (48 credit points)

Exit awards

Students may be eligible to exit with an Associate Degree of Digital Media after completing the equivalent of 16 units (192 credit points) comprising a minimum of 12 core units (144 credit points) and 4 minor or elective units (48 credit points).

Students may be eligible to exit with a Diploma of Digital Media after completing the equivalent of 8 units (96 credit points) comprising 8 core units (96 credit points).


Course progressions

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment

Title Note
Part-time students should complete the first two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1 and so on.

Year 1, Session 1

ARTD1004 - Photography and Digital Imaging
MDIA1001 - Media Studies
MDIA1002 - Visual Communication and Design
WRIT1003 - Written Communication

Year 1, Session 2

MDIA1003 - Digital Media Practices
MDIA1004 - Journalism in the Digital Age
CRTV1002 - Create: Innovate: Change
MDIA2006 - Film Studies

Year 2, Session 1

COMM2002 - Screenwriting
COMM2003 - Animation Theory and Practice
MDIA2002 - Essential Screen Skills
1st shared minor or university wide elective unit

Year 2, Session 2

ARTD3005 - Advanced Digital Imaging
MRKT1001 - Marketing Principles
INDG1004 - Aboriginal Cultural Strengths
2nd shared minor or university wide elective unit

Year 3, Session 1

MDIA2004 - Making Radio and Podcasts
MDIA2005 - Video Journalism
MRKT2004 - Marketing Communications
3rd shared minor or university wide elective unit

Year 3, Session 2

COMM3002 - Professional Placement
COMM3003 - Media Project
MDIA3001 - Advanced Screen Production
4th shared minor or university wide elective unit

Title Note
Part-time students should complete the first two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2 and so on.

Year 1, Session 2

CRTV1002 - Create: Innovate: Change
MDIA1004 - Journalism in the Digital Age
MDIA1003 - Digital Media Practices
WRIT1003 - Written Communication
Year 2, Session 1
MDIA1001 - Media Studies
MDIA1002 - Visual Communication and Design
COMM2002 - Screenwriting
ARTD1004 - Photography and Digital Imaging
Year 2, Session 2
INDG1004 - Aboriginal Cultural Strengths
MRKT1001 - Marketing Principles
MDIA2006 - Film Studies
1st shared minor or university wide elective unit
Year 3, Session 1
COMM2003 - Animation Theory and Practice
MDIA2002 - Essential Screen Skills
MDIA2004 - Making Radio and Podcasts
MRKT2004 - Marketing Communications
Year 3, Session 2
ARTD3005 - Advanced Digital Imaging
COMM3003 - Media Project
MDIA3001 - Advanced Screen Production
2nd shared minor or university wide elective unit
Year 4, Session 1
MDIA2005 - Video Journalism
COMM3002 - Professional Placement
3rd shared minor or university wide elective unit
4th shared minor or university wide elective unit