Course summary

As technologies continue to evolve at light speed, businesses need agile digital specialists who can understand and apply technology to develop coherent and effective business solutions.

This degree will thoroughly prepare you for these roles. Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security. You also choose between a major in digital business or an internship, where you will have the opportunity to put theory into practice and develop on-the-job skills and professional networks.

The University’s Digital Enterprise Lab at the Gold Coast offers the opportunity to participate in real-world projects at the cutting edge of technology and business.

Your qualifications can lead to a strong professional contribution in areas such as digital systems and applications, cyber security, data and business analytics, and the creation and management of digital businesses.

Core units cover management, marketing, business law, web development, entrepreneurship and innovation, e-commerce, user experience, programming and cyber security.

Student choose a major from the following:

  • Digital Business
  • Internship.

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment.

Creativity

Develop innovative solutions to business problems.

Ethical practice

Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective.

Knowledge of a discipline

Demonstrate an integrated understanding of a body of knowledge in one or more discipline areas.

Lifelong learning

Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment.

Communication and social skills

Apply communication and collaboration skills to inform and engage with stakeholders.

Cultural competence

Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective.

Students who choose to study the Internship major undertake workplace experience, in Australia or overseas, within their chosen industry sector.  


Course overview

Course code

3007100

Course abbreviation

BDigBus

Credit points

288

Equivalent units

24

Domestic duration

3 years full-time; 6 years part-time

International duration

3 years full-time

Availability details

Domestic

Location Session UAC code QTAC code
Gold Coast 1 N/A N/A
Online 1 N/A N/A

Domestic fees

Commonwealth supported


International

Location Session Annual Fees CRICOS
Gold Coast 1 $26,800 ($3,350 per unit) 096283A

Course requirements

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

To be eligible to receive the Bachelor of Digital Business, students must complete 288 credit points comprising:

  • 16 core units, and
  • 1 major.

Schedule of units

Title Level of learning Note

Core Units

MNG10247 - Managing Organisations Introductory
ACC10707 - Accounting and Finance for Business Introductory
CSC00240 - Data Communications and Networks Introductory
ISY10209 - Web Development I Introductory
MKT00075 - Marketing Principles Introductory
CSC71001 - Programming I Introductory
ISY00243 - Systems Analysis and Design Intermediate
CMP71001 - Cybersecurity Introductory
LAW00150 - Introduction to Business Law Introductory
MAT10251 - Statistical Analysis Intermediate
CSC72001 - Database Systems Intermediate
MNG10253 - Sustainable Business Management Advanced
ISY10058 - Electronic Commerce Systems Intermediate
CSC10214 - Designing the User Experience Intermediate
CMP73001 - Cybersecurity Management Advanced
ISY10212 - Contemporary Issues in Information Technology Introductory

Majors

Title Level of learning Note
MKT10725 - Strategic Marketing Advanced
ACC73002 - Business Analytics and Big Data Advanced
MNG00314 - Entrepreneurship and Innovation Advanced
Choose five (5) elective units, at least one of which must be advanced level

Title Level of learning Note
MNG10476 - Professional Development for the Workplace Intermediate
MNG73005 - Internship A Advanced Note 1 Note 1
MNG73006 - Internship B Advanced Note 1 Note 1
Choose three (3) elective units

Electives


Course progressions

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment

Title Level of learning Note

Year 1, Session 1

MNG10247 - Managing Organisations Introductory
LAW00150 - Introduction to Business Law Introductory
CSC00240 - Data Communications and Networks Introductory
ISY10209 - Web Development I Introductory

Year 1, Session 2

MKT00075 - Marketing Principles Introductory
CSC71001 - Programming I Introductory
ISY00243 - Systems Analysis and Design Intermediate
ISY10212 - Contemporary Issues in Information Technology Introductory

Year 2, Session 1

MAT10251 - Statistical Analysis Intermediate
CSC72001 - Database Systems Intermediate
Choose one (1) Elective (nominate ITC72003 - Resources for User Interaction for User Interaction) Elective units Intermediate
Choose one (1) elective unit Elective units

Year 2, Session 2

MNG10253 - Sustainable Business Management Advanced
ISY10058 - Electronic Commerce Systems Intermediate
ACC10707 - Accounting and Finance for Business Introductory
CMP71001 - Cybersecurity Introductory

Year 3, Session 1

CSC10214 - Designing the User Experience Intermediate
CMP73001 - Cybersecurity Management Advanced
Choose one (1) elective unit Elective units
Choose one (1) elective unit Elective units

Year 3, Session 2

MKT10725 - Strategic Marketing Advanced
ACC73002 - Business Analytics and Big Data Advanced
MNG00314 - Entrepreneurship and Innovation Advanced
Choose one (1) elective unit Elective units

Notes

Note 1: MNG73005 - Internship A and MNG73006 - Internship B are both double-weighted units that are usually completed over a 14-week (450 hours) period after the completion of a minimum of 16 units, including MNG10476 - Professional Development for the Workplace. All internship placements must be approved by the Work Integrated Learning Coordinator, prior to commencement.