Course summary

The new Bachelor of Digital Business is only one of two degrees of its kind being offered in Australia.  It will prepare students for a career as a digital business specialist, with a strong focus on cyber security. As technologies evolve, so does their influence on individuals, businesses and society. There remains a key shortage of business professionals with a core understanding of the impact and influence digital systems have and will continue to have on business models. Understanding how to identify innovation and drive it to remain at the forefront of digital age will improve innovation, entrepreneurship and job market growth.

Key areas of study include management, marketing, entrepreneurship and innovation, e-commerce, web technology and cyber security.

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment.

Creativity

Develop innovative solutions to business problems.

Ethical practice

Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective.

Knowledge of a discipline

Demonstrate an integrated understanding of a body of knowledge in one or more discipline areas.

Lifelong learning

Demonstrate critical thinking and independent judgment, and the ability to reflect on self and others in a business environment.

Communication and social skills

Apply communication and collaboration skills to inform and engage with stakeholders.

Cultural competence

Demonstrate a critical understanding of ethical, socially responsible, and culturally appropriate business practices informed by a global perspective.

Students may choose, as electives, one or two double-weighted internship units.


Course overview

Course code

3007100

Course abbreviation

BDigBus

Credit points

288

Equivalent units

24

Domestic duration

3 years full-time; 6 years part-time

International duration

3 years full-time

Availability details

Domestic

Location Session UAC code QTAC code
Gold Coast 1 332163 052061
Online 1 N/A N/A

Domestic fees

Commonwealth supported


International

Location Session Annual Fees CRICOS
Gold Coast 1 $24,000 ($3,000 per unit) 096283A

Course requirements

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

To be awarded the Bachelor of Digital Business, students must successfully complete the equivalent of 24 units (288 credit points) comprising:

  • 16 Core units; and
  • 1 Major

Schedule of units

Title Level of learning Note

Core Units

MNG10247 - Managing Organisations Introductory
ACC10707 - Accounting and Finance for Business Introductory
CSC00240 - Data Communications and Networks Introductory
ISY10209 - Web Development I Introductory
MKT00075 - Marketing Principles Introductory
CSC71001 - Programming I Introductory
ISY00243 - Systems Analysis and Design Intermediate
CMP71001 - Cybersecurity Introductory
LAW00150 - Introduction to Business Law Introductory
MAT10251 - Statistical Analysis Intermediate
CSC72001 - Database Systems Intermediate
MNG10253 - Sustainable Business Management Advanced
ISY10058 - Electronic Commerce Systems Intermediate
CSC10214 - Designing the User Experience Intermediate
CMP73001 - Cybersecurity Management
ISY10212 - Contemporary Issues in Information Technology Introductory

Majors

Title Level of learning Note
MKT10725 - Strategic Marketing Advanced
ACC73002 - Business Analytics and Big Data Advanced
MNG00314 - Entrepreneurship and Innovation Advanced
Choose five (5) elective units, at least one of which must be advanced level

Title Level of learning Note
MNG10476 - Professional Development for the Workplace Intermediate
MNG73005 - Internship A Advanced Note 1 Note 1
MNG73006 - Internship B Advanced Note 1 Note 1
Choose three (3) elective units

Electives


Course progressions

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment

Title Level of learning Note

Year 1, Session 1

MNG10247 - Managing Organisations Introductory
LAW00150 - Introduction to Business Law Introductory
CSC00240 - Data Communications and Networks Introductory
ISY10209 - Web Development I Introductory

Year 1, Session 2

MKT00075 - Marketing Principles Introductory
CSC71001 - Programming I Introductory
ISY00243 - Systems Analysis and Design Intermediate
ISY10212 - Contemporary Issues in Information Technology Introductory

Year 2, Session 1

MAT10251 - Statistical Analysis Intermediate
CSC72001 - Database Systems Intermediate
Choose one (1) elective unit
Choose one (1) elective unit

Year 2, Session 2

MNG10253 - Sustainable Business Management Advanced
ISY10058 - Electronic Commerce Systems Intermediate
ACC10707 - Accounting and Finance for Business Introductory
CMP71001 - Cybersecurity Introductory

Year 3, Session 1

CSC10214 - Designing the User Experience Intermediate
CMP73001 - Cybersecurity Management Advanced
Choose one (1) elective unit
Choose one (1) elective unit

Year 3, Session 2

MKT10725 - Strategic Marketing Advanced
ACC73002 - Business Analytics and Big Data Advanced
MNG00314 - Entrepreneurship and Innovation Advanced
Choose one (1) elective unit

Notes

Note 1: Internship A and Internship B are both double-weighted units that are usually completed over a 14-week (450 hours) period after the completion of a minimum of 16 units, including MNG10476 Professional Development for the Workplace. All internship placements must be approved by the Work Integrated Learning Coordinator, prior to commencement.