Course summary

If you love the challenge of complex logistics and the buzz of bringing creative ideas to life, convention and event management offers a range of exciting careers.

This course thoroughly prepares you for roles in this dynamic industry. You'll study planning, marketing and management strategies, developing the skills you’ll need to organise and run corporate events, conventions, meetings, festivals, music performances and many other events.

With our close ties to the tourism, hospitality and events industries, you’ll also complete a 14-week internship that will provide invaluable experience for a career in Australia and abroad.

Graduates undertake a variety of professional positions such as event planning, conference organisation, concert production, festival direction, talent management, and sponsorship coordination.

While the course has no majors, students study areas including festival and special events planning; event operations management; facility and risk management; production planning and management; and convention and exhibition planning. The course has a strong focus on the convention, conferencing and event industries.

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Make decisions and exercise judgement in relation to business event and special event management

Review, critically analyse, consolidate and synthesise knowledge in convention and event management

Creativity

Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills

Ethical practice

Demonstrate an understanding of ethical standards and professionalism

Evaluate issues with reference to sound ethical framework/s and sustainable practices

Act with integrity and responsibility in professional practice

Knowledge of a discipline

Demonstrate substantial knowledge business event and special event management within both local and international contexts

Have a deep understanding of those skills relevant to working and managing in convention and event settings

Lifelong learning

Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learning

Demonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship

Communication and social skills

Communicate clearly, coherently and effectively, and be self-aware and empathetic

Demonstrate understanding of team dynamics and the ability to be effective team members

Cultural competence

Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contexts

Demonstrate awareness of the cultural, environmental and economic impacts of business event and special event management

An internship program, which counts as four core units of the degree, provides students with a block of practical workplace experience during their final study session in a hospitality, event or tourism organisation in Australia or overseas. 


Course overview

Course code

3007130

Course abbreviation

BBusConv&EventMgt

Credit points

288

Equivalent units

24

Domestic duration

3 years full-time; 6 years part-time

International duration

3 years full-time

Availability details

Domestic

Location Session UAC code QTAC code
Gold Coast 1 N/A N/A
Online 1 N/A N/A

Domestic fees

Commonwealth supported


International

Location Session Annual Fees CRICOS
Gold Coast 1 $26,800 ($3,350 per unit) 082689E

Course requirements

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

  1. To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units (288 credit points) comprising:
    1. all units listed in Part A (First year core units);
    2. all units listed in Part B (Second and Third year core units); and
    3. eight (8) units from Part C; or
    4. six (6) units from Part C and two (2) elective units from the University-wide offerings.
  2. To be eligible for the award of Associate Degree of Business in Convention and Event Management a candidate shall successfully complete sixteen (16) units (192 credit points) comprising:
    1. all units listed in Part A; and
    2. eight (8) units from either Part B and/or Part C.
  3. A candidate who, while enrolled in the Bachelor of Business in Convention and Event Management, may elect to be awarded the Associate Degree of Business in Convention and Event Management following withdrawal from the Bachelor Degree.

Schedule of units

Title Level of learning Note

Part A

First Year Core Units

COM00207 - Communication in Organisations Introductory
SOY00411 - Tourism Theories and Practices Introductory
LAW00150 - Introduction to Business Law Introductory
MNG10247 - Managing Organisations Introductory
MNG00441 - Hospitality Services Management Introductory
MKT00075 - Marketing Principles Introductory
ACC10707 - Accounting and Finance for Business Introductory
ECO10250 - Economics for Decision Making Introductory

Part B

2nd and 3rd Year Core Units

MNG10714 - The Human Resource Management Expert Practitioner Intermediate
MNG10476 - Professional Development for the Workplace Intermediate
MNG00114 - Competitive Strategy Advanced
MNG10720 - Research for Business and Tourism Advanced
MNG73005 - Internship A Advanced Note 1 Note 1
MNG73006 - Internship B Advanced Note 1 Note 1

Part C


Course progressions

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment

Title Level of learning Note
Year 1, Session 1
Part-time students should select two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1
COM00207 - Communication in Organisations Introductory
SOY00411 - Tourism Theories and Practices Introductory
MNG10247 - Managing Organisations Introductory
LAW00150 - Introduction to Business Law Introductory
Year 1, Session 2
Part-time students should select two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2
ACC10707 - Accounting and Finance for Business Introductory
MKT00075 - Marketing Principles Introductory
MNG00441 - Hospitality Services Management Introductory
ECO10250 - Economics for Decision Making Introductory
Year 2, Session 1
MNG10714 - The Human Resource Management Expert Practitioner Intermediate
MKT01420 - Convention and Exhibition Planning Intermediate
MNG00421 - Festival and Special Events Planning Intermediate
1st unit from: Part C
Year 2, Session 2
MNG10226 - Event Operations Management Intermediate
MNG10228 - Production Management for Conventions and Events Intermediate
MNG10476 - Professional Development for the Workplace Intermediate
2nd unit from: Part C
Year 3, Session 1
MNG00114 - Competitive Strategy Advanced
MNG10720 - Research for Business and Tourism Advanced
3rd unit from: Part C
4th unit from:Part C
Year 3, Session 2
MNG73005 - Internship A Advanced Note 1 Note 1
MNG73006 - Internship B Advanced Note 1 Note 1

Notes

Note 1: MNG73005 - Internship A and MNG73006 - Internship B are both double-weighted units that are usually completed over a 14-week (450 hours) period after the completion of a minimum of 16 units including MNG10476 - Professional Development for the Workplace. All internship placements must be approved by the Work Integrated Learning Coordinator, prior to commencement.
Note 2: These units allow students to undertake an international exchange usually in their 2nd year of study. Interested students must seek advice on how exchange units may correspond to their course structure before applying through the International Office.