Course summary

The Bachelor of Business in Convention and Event Management positions graduates at the centre of the fast growing events industry. Students acquire the skills and knowledge required to pursue a career in the management, planning and marketing of corporate events, conventions and meetings, festivals and special events.

This course offers an optional international exchange program for second year students to study in the United States, Canada, England, Austria, the Netherlands or Hong Kong.

The Bachelor of Business in Convention and Event Management positions graduates at the centre of the fast growing events industry. Students acquire the skills and knowledge required to pursue a career in the management, planning and marketing of corporate events, conventions and meetings, festivals and special events.

This course offers an optional international exchange program for second year students to study in the United States, Canada, England, Austria, the Netherlands or Hong Kong.

While there are no majors in this course, it offers industry-specific topics developed in consultation with industry and academic leaders in their field. These include theming and staging; events management; hazard, facility and risk management; project planning and management; and conventions, meetings and exhibition management.

Graduate AttributeCourse Learning Outcome
Intellectual rigour

Make decisions and exercise judgement in relation to business event and special event management

Review, critically analyse, consolidate and synthesise knowledge in convention and event management

Creativity

Demonstrate creative, strategic and critical thinking with highly developed problem-solving skills

Ethical practice

Demonstrate an understanding of ethical standards and professionalism

Evaluate issues with reference to sound ethical framework/s and sustainable practices

Act with integrity and responsibility in professional practice

Knowledge of a discipline

Demonstrate substantial knowledge business event and special event management within both local and international contexts

Have a deep understanding of those skills relevant to working and managing in convention and event settings

Lifelong learning

Demonstrate independent learning skills, reflection in practice, and information literacy skills for lifelong learning

Demonstrate initiative and judgement in planning and decision making in professional practice and/or scholarship

Communication and social skills

Communicate clearly, coherently and effectively, and be self-aware and empathetic

Demonstrate understanding of team dynamics and the ability to be effective team members

Cultural competence

Demonstrate sensitivity and respect for cultural diversity and the relationship between people in a range of professional and community contexts

Demonstrate awareness of the cultural, environmental and economic impacts of business event and special event management

An internship program, which counts as four units of the degree, provides students in their final study session with a block of practical workplace experience in a hospitality, event or tourism organisation in Australia or overseas. Students also have the option to undertake a research-based project.


Course overview

Course code

3007130

Course abbreviation

BBusConv&EventMgt

Credit points

288

Equivalent units

24

Duration

3 years full-time; 6 years part-time

Duration

3 years full-time

Availability details

Domestic

Location Teaching period UAC code QTAC code
Gold Coast Session 1 N/A N/A
Online Session 1 N/A N/A

Fee information

Commonwealth supported


International

Location Teaching period Annual Fees CRICOS
Gold Coast Session 1 $16,160 ($2,020 per unit) 082689E
Singapore - MDIS Session 1 N/A N/A

Course requirements

See the University’s Rules Relating to Awards, in conjunction with the Specific Award Rules listed below.

  1. To be eligible for the award of Bachelor of Business in Convention and Event Management, a candidate shall successfully complete twenty-four (24) units comprising:
    1. all units listed in Part A of the Schedule of Units (First year core units);
    2. all units listed in Part B of the Schedule (Second and Third year core units); and
    3. Either all units listed in Part C (excluding EXE00221–4) or
      EXE00221–4 plus four (4) other units listed in Part C.
  2. To be eligible for the award of Associate Degree of Business in Convention and Event Management a candidate shall successfully complete sixteen (16) units comprising:
    1. all units listed in Part A of the Schedule of Units attached to these Rules; and
    2. eight (8) units from either Part B and/or Part C of the Schedule.

International Exchange Program

Candidates permitted to participate in a one session exchange program at an approved partner university overseas shall:

  1. undertake units at the partner university which have been approved by the School Board;
  2. successfully complete four (4) units of a full time student load at the partner university in order to receive a maximum of four (4) units recorded as “Satisfied Requirements” at Southern Cross University; and
  3. abide by the rules and conditions of the partner university and the exchange agreement.

Schedule of units

Title Level of learning Note

Part A

First Year Core Units

COM00207 - Communication in Organisations Introductory
MNG00440 - Introduction to Tourism and Hospitality Management Introductory
SOY00411 - Tourism Theories and Practices Introductory
MNG00441 - Hospitality Services Management Introductory
MNG01413 - Human Resource and Workplace Management Intermediate
ACC10707 - Accounting and Finance for Business Introductory
ECO00424 - Economic Analysis for Tourism and Hospitality Introductory
MKT00127 - Tourism and Hospitality Marketing Introductory

Part B

2nd and 3rd Year Core Units

LAW00203 - Business Law and Ethics for Tourism and Hospitality Intermediate
MNG00415 - Tourism and Hospitality Research and Analysis Advanced
MNG00417 - Strategic Management for Tourism and Hospitality Enterprises Advanced
MNG10476 - Professional Development for the Workplace Intermediate
MKT01221 - Intern Study I Advanced Note 1
MKT01222 - Intern Study II Advanced Note 1
MKT01223 - Intern Study III Advanced Note 1
MKT01224 - Intern Study IV Advanced Note 1

Part C


Course progressions

Your course progression is in the recommended order you should complete your course in. It is important that you follow this to ensure you meet the course requirements. Assistance on how to enrol can be accessed here.

Students should use course progression information to select units specific to their course and enrol in these units using My Enrolment

Browse uni-wide elective units by selecting Uni-wide elective in the advanced filter of the Unit search

Browse shared majors and their units at Shared majors

Title Level of learning Note
Year 1, Session 1
Part-time students should select two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1
COM00207 - Communication in Organisations Introductory
SOY00411 - Tourism Theories and Practices Introductory
MKT00127 - Tourism and Hospitality Marketing Introductory
MNG00440 - Introduction to Tourism and Hospitality Management Introductory
Year 1, Session 2
Part-time students should select two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2
ACC10707 - Accounting for Business Introductory
MNG01413 - Human Resource and Workplace Management Intermediate
MNG00441 - Hospitality Services Management Introductory
ECO00424 - Economic Analysis for Tourism and Hospitality Introductory
Year 2, Session 1
LAW00203 - Business Law and Ethics for Tourism and Hospitality Intermediate
MKT01420 - Conventions, Meetings and Exhibitions Management Intermediate
MNG00421 - Festival and Special Events Planning Intermediate
MNG10228 - Project Management for Conventions and Events Intermediate
Year 2, Session 2
EXE00221-4 Tourism and Hospitality International Exchange I-IV
Note 2
Year 3, Session 1
MNG00417 - Strategic Management for Tourism and Hospitality Enterprises Advanced
MNG01222 - Facility and Risk Management for Hospitality Operations Intermediate
MNG00427 - Entrepreneurship in Tourism and Hospitality Intermediate
MNG00415 - Tourism and Hospitality Research and Analysis Advanced
Year 3, Session 2
MKT01221 - Intern Study I Advanced Note 1
MKT01222 - Intern Study II Advanced Note 1
MKT01223 - Intern Study III Advanced Note 1
MKT01224 - Intern Study IV Advanced Note 1

Title Level of learning Note
Year 1, Session 1
Part-time students should select two units for Year 1, Session 1 and the remaining two units for Year 2, Session 1
COM00207 - Communication in Organisations Introductory
SOY00411 - Tourism Theories and Practices Introductory
MKT00127 - Tourism and Hospitality Marketing Introductory
MNG00440 - Introduction to Tourism and Hospitality Management Introductory
Year 1, Session 2
Part-time students should select two units for Year 1, Session 2 and the remaining two units for Year 2, Session 2
ACC10707 - Accounting for Business Introductory
MNG01413 - Human Resource and Workplace Management Intermediate
MNG00441 - Hospitality Services Management Introductory
ECO00424 - Economic Analysis for Tourism and Hospitality Introductory
Year 2, Session 1
LAW00203 - Business Law and Ethics for Tourism and Hospitality Intermediate
MKT01420 - Conventions, Meetings and Exhibitions Management Intermediate
MNG00421 - Festival and Special Events Planning Intermediate
MNG10228 - Project Management for Conventions and Events Intermediate
Year 2, Session 2
MNG10226 - Theming and Staging for Conventions and Events Intermediate
SCI00419 - Food and Beverage Management Intermediate
MNG10476 - Professional Development for the Workplace Intermediate
MKT00128 - Tourism and Hospitality Sales and Promotion Intermediate
Year 3, Session 1
MNG00417 - Strategic Management for Tourism and Hospitality Enterprises Advanced
MNG01222 - Facility and Risk Management for Hospitality Operations Intermediate
MNG00427 - Entrepreneurship in Tourism and Hospitality Intermediate
MNG00415 - Tourism and Hospitality Research and Analysis Advanced
Year 3, Session 2
MKT01221 - Intern Study I Advanced Note 1
MKT01222 - Intern Study II Advanced Note 1
MKT01223 - Intern Study III Advanced Note 1
MKT01224 - Intern Study IV Advanced Note 1

Notes

Note 1: Intern Study MKT01221–4 may be taken either throughout the course during times when other units are not scheduled, or over a 20-week (600 hours) period after the completion of 19 units. All internship placements must be approved by the Internship Coordinator prior to commencement.
Note 2: Students should contact the International Office for international exchange advice, approval and Credit Transfer Agreement form.